Packaging Solutions for Every Industry

Defining the markets best suited to a product in a specific type of packaging using packaging as a means of promotion what is the key information that needs to be included in the design?

As people grow more conscious of the impact modern life is having on the planet, the demographic of people supporting the pro-environment movement increases.

While it’s a well-intended effort to protect the ecosystem, it also becomes a trend, so companies that offer eco-friendly packaging will attract this fast-growing group.

Sustainable development stands for meeting the needs of present generations without jeopardizing the ability of future generations to meet their own needs – in other words, a better quality of life for everyone, now and for generations to come.

Packaging protects the product.
Packaging keeps the product from going bad.
Packaging decreases costs.
Packaging informs.
Packaging provides hygiene.
Packaging means economy.
Packaging is a preventive measure.
In short; packaging is an inevitable part of our lives.

It can be seen on shelf (impact)
It engages shoppers (relevance)
It communicates key messages and/or a point-of-difference (advantage)
It sells (conviction)

Primary Packaging

The packaging that most closely touches a product, often referred to as “retail packaging.”

Its main goals are to protect the product and inform or attract a customer.

What’s considered to be primary packaging depends on the product. For example, a pop can be primary packaging (because it’s the primary way to carry around soda), while a corrugated box containing a camera and its accessories is also primary packaging (because it’s the primary way to purchase it).

Secondary Packing

The packaging used to ship products already in primary packaging.

Its main goals are to protect products and provide branding during shipping.

It’s also used as display packaging in retail locations such as grocery stores.

Examples of secondary packaging include 12-packs of soda cans, the corrugated box that a half-dozen camera boxes ship in, and the display stand for a newly-released Blu-Ray movie.

As you can see, primary and secondary packaging sometimes overlap.

Secondary packaging can overlap with tertiary packaging as well.

Tertiary Packaging

The packaging used most often by warehouses to ship secondary packaging.

Its mail goal is to properly protect shipments during their time in transit.

Tertiary packaging is typically not seen by consumers.

Examples include the pallets that bulk shipments are placed on, corrugated pads used to separate layers of boxes and stretch wrap used to secure stacks of cartons.